Top 10 AI Mode Tracking Tools in 2025

Google’s search results are evolving with generative AI features like AI Mode, which presents users with AI-generated answers directly on the SERP. This shift has big implications for SEO. Industry experts emphasize that tracking visibility in these AI-driven results is now essential. As SEO strategist Lily Ray notes, optimizing for AI search requires monitoring brand visibility, impressions, and share of voice across new AI platforms – including Google’s AI Overviews and AI Mode – not just traditional blue links.

Yet, Google provides limited help in measuring this. While Google Search Console now includes AI Mode data, it’s lumped into overall “Web” impressions with no separate filter. Google confirmed AI Overviews (and by extension AI Mode) are tracked in Search Console but without a dedicated breakout, making it “extremely frustrating” for site owners to isolate and analyze their AI visibility. SEO experts like Brodie Clark even ran experiments to verify Google’s tracking and highlight this gap. Meanwhile, studies show traffic from AI search is still under 1% for most websites, but it’s growing – and smart marketers don’t want to be caught flat-footed if that number spikes. The takeaway? SEO professionals, AI researchers, and digital marketers need the right tools to monitor AI-driven results now, both to capitalize on new opportunities and to safeguard their organic presence.

Why Track Google’s AI Mode?

Google’s AI Mode (part of its Search Generative Experience) delivers summarized answer snapshots and follow-up Q&A within the search results. Users can get what they need without clicking through to a website. That means your content might be surfaced in an AI answer (as a cited source or inline text) and influence user decisions even if no direct click occurs. For brands, appearing in AI Mode can boost awareness and credibility, much like a featured snippet – and not appearing could mean lost visibility. Moreover, AI Mode fundamentally changes how Google builds results: it breaks a query into sub-queries, pulls content from multiple sources, and synthesizes a response. This makes rankings far more dynamic and personalized than the static top 10 links. Traditional SEO metrics (rank, CTR, etc.) “no longer apply”, and what matters is whether your brand is mentioned or cited in the AI result. 
Tracking AI Mode lets you answer critical questions: Are our pages being used by Google’s AI? How often? In what context? Are competitors showing up when we aren’t? Without specialized tracking, you’d have no clue if, say, an AI answer is summarizing your blog post or ignoring it in favor of a rival. As SEO analyst Glenn Gabe cautions, ignoring these new AI results would be a mistake – but over-focusing on them at the expense of core SEO is risky too. The goal is to integrate AI visibility monitoring into your SEO toolkit, so you can optimize for both traditional and AI-driven search. Below we’ve compiled the 10 best AI Mode tracking software solutions that help SEO professionals and marketers stay on top of Google’s AI search results. We’ll explain why each tool stands out, who it’s for, and its key features – using information straight from official sources and industry leaders.

The rise of Google’s AI Mode and other AI search interfaces marks a new chapter in search marketing. As we’ve seen, a variety of AI mode tracking tools have emerged – from integrated features in familiar SEO suites to specialized startups – all aiming to give you visibility into what was previously invisible. Choosing the right solution depends on your needs: SEO professionals and content marketers at smaller firms might start with agile tools like Surfer’s AI Tracker or Keyword.com’s offering, while enterprise teams and agencies managing at scale might opt for robust platforms like seoClarity, Profound AI, or SE Ranking’s comprehensive suite. What’s clear is that monitoring AI-driven results is now a critical complement to traditional SEO. Thought leaders in the industry agree. “AI search demands tracking visibility and competitive share of voice across new AI-driven platforms, beyond just traditional search engines,” advises Lily Ray, underscoring the need to keep a finger on the pulse of AI results. At the same time, experts like Glenn Gabe remind us not to lose sight of SEO fundamentals: Google’s core search is still the dominant traffic driver, and improving the content that ranks in regular search will often improve AI visibility too (since AI answers draw from that same index). In other words, optimizing for users and E-E-A-T principles can help your content become the trusted source AI chooses to cite. By leveraging the tools above, SEO practitioners can get the best of both worlds – solid data on where they stand in AI search, and guidance on how to enhance that presence. Whether it’s Barry Schwartz breaking news of Google’s latest AI updates or Aleyda Solis sharing tips on tracking AI impacts, one theme is constant in expert circles: the need for better measurement. With the right tracking software in place, you’ll turn Google’s AI Mode from a black box into an analyzable, optimizable part of your search strategy. This not only helps you educate clients and stakeholders about the effects of AI on visibility, but also empowers you to make data-driven decisions in this fast-evolving landscape. SEO isn’t dead – it’s adapting. And armed with these tools, so can you, ensuring that human-centric, high-quality content continues to shine even as algorithms get an AI assist.